Archive for the ‘Customer Delight’ Category


April 14th, 2010

Some people are subtle about their affections for stuff.

Proud SHOWWX owner David Becker is not. He loves his laser pico projector and sent me an image to prove it…

SHOWWX On a Rock

April 9th, 2010

It’s great to be part of a team establishing the branding of this incredible technology. But to then see it “out in the field” is truly a treat.

SHOWWX’er  Dan Schmidt took his laser pico projector into the Utah desert and captured this amazing image.

His description:

Hi there,

I though you all would love to see your awesome little projector in action in the Utah desert!  First of all, I sincerely thank you all for allowing me to pick up my projector will call from your headquarters, it allowed me to bring it to our camping trip in Utah last week to present the “2009 Year in Review”, a slide show my good friend compiles each year for all of our friends.  We got the video feed from my iPod, and off we went.

Thinking of you all back in Redmond, I took a “glamor shot” with the splash background projected roughly 15′ diagonal onto a sandstone bluff in the middle of the Utah desert.  The moon was rising from behind the sandstone towers, and amidst the clouds, one star can be seen.  If you’re curious where we were,  click to see a map.  It was a 15 second exposure on my little Canon Power Shot.  (we also looked at the day’s pictures from my camera via the projector too!)

Keep on creating awesome technology!


Got a great splash screen photo or video? Send it to me, and I will start adding them to the Displayground.

Happy Projecting!

1st Annual SHOWWX Laser Pico Projector Film Festival

January 23rd, 2010


Hi all, our first annual SHOWWX Film Festival at Sundance is in the books! It was a great event where the SHOWWX was used to display a couple dozen edgy and eye-opening films from several up-and-coming and established independent film directors, including Rodrigo Gudiño and Floria Sigismondi. It was a packed house, and people experienced the unique relaxation of watching movies projected on the ceiling, while lounging around on a bed of pillows, among other environments.

The SHOWWX Film Festival was written up in a great story in Wired: Pico Projector Film Fest Turns Ice Sculpture Into Screen. It was exciting to bring the SHOWWX to people outside of the usual traditional tradeshow type of environment, and to allow the artistic community to experience and discuss a totally new way to bring their visual creations to audiences. For me, it’s been great to get immersed in the independent film atmosphere (not to mention the mountain air!) for a couple of days and to see the genuine excitement and interest on the part of these artists, and fans of independent media.

All in all, it was a great event that brought us a lot closer to the independent film community. We think we can expand on this type of experience to make it possible for independent film makers and audiences all around the world to participate in ongoing personal film festivals of their own making.

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