Pico Projector Market Forecast

Earlier this week we posted to our social media sites a reference to a market research report on pico projector growth over the next several years. As is sometimes the case with social media, upon closer inspection of content, in this case the forecasts in the report, we realized that the data point for 2013 did not seem accurate to us when compared to other industry forecasts and our own tracking of the market. In fact it was in the neighborhood of 10 times higher. We believe that assessments of the 2013 market value for pico projection in the low hundreds of millions (USD) from two to three million units are more accurate and the new report forecasting over three billion USD from twenty five million units was an anomaly. We have since taken the posts down from our social media channels and we apologize for any confusion the information we shared may have caused our followers.

Embedded Pico Projectors Coming To Smartphones

Got a minute? Check out Larry Greenemeier’s  60-Second Tech podcast for Scientific American highlighting the work of MicroVision and others in bringing embedded pico projectors to mobile devices.

Source:  Scientific American

Pixels Matter

Apple’s introduction of the new iPad was highly anticipated.  Maybe some Displayground readers even stood in line today to be one of the first to own the new tablet. One of the most talked about enhancements is the display – in fact they gave it a marketing name – Resolutionary.  Apple has managed to get 3.1 million pixels in the same 9.7 inch space, creating a 2048-by-1536 resolution.  That’s a higher resolution than the TV you have at home!  It looks like Apple has taken the stand that image resolution is a defining feature for mobile devices.

With the growing consumer interest in watching movies and TV programs on tablets and smartphones it is a logical extension that device manufacturers are enhancing image quality.  A Juniper Research report found that TV viewing on tablets would hit 3 hours per month by 2014. And as we shared here yesterday, a recent Nielsen study found that US tablet owners are willing to pay for premium content including 51% paying for movies and 41% paying for TV content.

Building out wireless network capacity for all of that data consumption is a focus of wireless carriers as well. 4G network expansion and the availability of LTE enabled devices, including the new iPad, are regular news updates out of the wireless industry.

MicroVision also realizes that pixels matter to meet consumer expectation. Enhanced image is one of the advanced features of our PicoP® Gen 2 HD laser display engine based on direct green lasers (PicoP Gen2).  This next gen engine is capable of a 1280-by-720 resolution (720p) The new PicoP Gen2 display engine can provide a high definition mobile experience aligning with what today’s users are coming to expect, and with an always in focus image that can span up to 200 inches diagonally, it enables them to share the experience on a large, instant, mobile display. That’s not just thinking outside the box, it’s seeing outside the box as well.