August 16th, 2013
by Dawn Goetter
MicroVision has received follow-up questions after our August 8, 2013 earnings conference call regarding our relationship with Pioneer Corporation. So we wanted to expand on the discussion here.
We are very pleased with our relationship with Pioneer and to be part of the CYBER NAVI HUD – a world’s first on many levels. It was the world’s first HUD to project augmented reality and to use direct green lasers. And of course for MicroVision it was the first commercial product with PicoP Gen2 technology and Pioneer was our first customer to go to market under our “Image by PicoP®” ingredient brand business model.
As the automotive industry continues to evolve the role and integration of information systems in cars, Pioneer is also evolving its business model and focus for car navigation systems to align with the changing market. They recently launched a 2013 edition of the CYBER NAVI HUD with updated features that are all about information integration and sharing. The display engine for the augmented reality HUD in the latest CYBER NAVI is based on MicroVision’s PicoP display technology and incorporates parts we have supplied to Pioneer. You can read more about the latest features in the CYBER NAVI in Pioneer’s Press Release and a recent Engadget article reviewing the new 2013 edition. And of course, as a visual display company we are all about seeing things in images, so the latest CYBER NAVI video Pioneer has posted to You Tube is worth a look as well. Even if you don’t understand Japanese, you get the idea of the way the product is taking in information and displaying it for the driver. The bright clear images that can be seen in daylight are hallmarks of PicoP display technology in HUD deployment.
As for our business relationship with Pioneer, we have received orders of $ $5.8 million from Pioneer which we fulfilled from Q2 2012 through Q2 2013. The quality of the components has been extremely high and the display engine based on PicoP display technology has performed well. We have several of the commercial CYBER NAVI systems and they get a “wow” response when we show them off. As we discussed on the conference call, we continue to engage in discussions with Pioneer on future business opportunities, with focus on embedded HUD as that is where we see the highest potential as we believe this is where the automotive industry is also focusing for HUD. We have been a proud partner of Pioneer’s and look forward to continued opportunities to be part of future innovative products they may bring to market.
If you are interested in learning more about the business changes Pioneer is making, they have recently issued multiple press releases talking about their restructuring, business model updates, and business alliances.
May 8th, 2012
by Dawn Goetter
Today in Japan Pioneer announced its Carrozzeria Cyber Navi AR heads-up display (HUD) product. The announcement and web posting for the product are in Japanese but with the translate function in Google you can get a good sense of the content which in part reads “Displays the size of the equivalent (37 inches) 90cm × 30cm in front of about 3m from the eye of the driver, the AR information in full color high-brightness, high contrast and RGB laser light source.” MicroVision is proud to supply Pioneer with our HD PicoP Gen2 display technology based on direct green lasers (PicoP Gen2) so that they can deliver this enhanced driving experience with an Image by PicoP.
The Pioneer site provides a lot of detail on the product as well as an in depth 10 minute video. Watching the video you really get a sense for how the driver will have an augmented reality with the HUD aided by the brightness of the Image by PicoP projected display. Even if you don’t read Japanese you can appreciate the content of the video. Watch the Pioneer AR HUD on You Tube now.
We congratulate Pioneer on bringing this first Augmented Reality HUD product to market which is also the first commercial application for MicroVision’s PicoP Gen2 display technology.
October 13th, 2011
“Keep your eyes on the road” is going to take on a whole new meaning come 2012. Pioneer is set to release its laser powered Augmented Reality HUD device based head up display navigation system next year. The new nav system uses MicroVision’s PicoP technology to superimpose road information within the driver’s horizon of sight. No more distracting glances away from the road while trying to navigate it. More focus on the road means more control of the wheel to optimize safety while driving.