In today’s edition of Fierce Mobile Content Jason Ankeny discussed the trend with teens of moving from console based gaming to mobile gaming noting the importance of a social interaction provided by mobile. Later in the same newsletter illustrations of the point include Activision making its popular console game title “Skylanders” available as a freemium for mobile devices and GLU Mobile’s acquisition of Atari title “Deerhunter”. The same newsletter also sites a Juniper Research study predicting that by 2016 downloads of mobile apps by consumers will more than double from 2011 levels reaching 66B. The trends toward mobile for all types of information sharing and entertainment seem to be accelerating as consumers express a preference for mobile content consumption. We believe these trends highlight the potential for pico projection in the future mobile landscape.