Mint Wireless And Uniden Start The Ball Rolling
October 22nd, 2009
by Matt Nichols
As our launch partners begin their own marketing programs we stated previously that they would initiate their own communications announcements to reveal their name. The first announcement from a
partner just showed up on the Australian Stock Exchange newswire at 6:39 p.m., Sydney time, October 22.
Microvision’s Asian distribution partner, Mint Technology, through its parent company Mint Wireless Limited (ASX: MNW), issued the following press release revealing that the global OEM that will private label Microvision’s laser pico projector is Uniden Corporation of Japan.
MINT SIGNS DISTRIBUTION AGREEMENT WITH MICROVISION AND RECEIVES INITIAL ORDER FROM UNIDEN
Sydney, 22nd October 2009: Mint Wireless Limited (ASX: MNW) (“Mint”) announced the signing of an exclusive distribution agreement with Microvision Inc. (NASDAQ: MVIS) (“Microvision”) to distribute a PicoP® display engine enabled accessory pocket projector to select Asia-Pacific countries. Microvision (www.microvision.com) is a world leader in the innovation of a new generation of display and imaging products for mobile applications.
Microvision’s accessory pocket projector uses the revolutionary laser-based PicoP® display engine that delivers large, colorful, bright, and vivid images that are always in focus, regardless of projection distance. The projector is a plug-and-play device for people on-the-go who want to share multimedia applications such as movies, TV, photos and business presentations.
The device can be connected directly to a range of sources, including portable media players, laptops, notebooks, mobile phones and compatible devices such as the Apple iPhone and iPods. Depending on the ambient light, images of up to 200” can be displayed without the user ever having to adjust focus.
Mint CEO, Alex Teoh said: “The recently completed distribution agreement with Microvision aligns Mint with another market-leading brand in the portable consumer technology device space. Our existing relationship with global technology brands and our history of successfully partnering with leading international portable consumer technology manufacturers formed a key driver behind the agreement,”
“We expect the product to be available in selected Australian retailers and channel partners towards the end of this year. The nature of the distribution agreement will mean we will continue to roll out the pocket projector in other select Asia-Pacific countries this year and well into 2010. We are currently in negotiations with several key partners throughout the region,” Mr. Teoh said.
This agreement follows Mint’s recently announced strategic partnership and supply agreement with global consumer electronics and wireless communications leader Uniden Corporation (“Uniden”); where Mint is the exclusive supply partner for a select range of innovative technology products to Uniden’s Australian and New Zealand markets. Mint has received an initial purchase order from Uniden for an OEM version of Microvision’s pocket projector and will manage the supply, marketing and distribution of the Uniden OEM pocket projector for the Australian and New Zealand markets.
Uniden’s Managing Director of Uniden Australia and New Zealand, Mr. Kunihisa Ishii, commented, “In collaboration with Mint, we have been impressed with Microvision’s award winning pico projection technology and can now offer our customers the benefits and versatility of a unique and valuable application for mobile communication devices. This launch is part of Uniden’s ongoing strategy to offer customers the most advanced and attractive communication and entertainment tools and devices available on the market. We look forward to introducing this exciting new product to our customers.”
Alexander Tokman, CEO of Microvision said: “We are pleased that Mint and Uniden has selected Microvision’s pico projection technology to spearhead the Company’s new mobile communication device strategy to their customers. Uniden has been very successful delivering innovative consumer electronics devices to customers throughout the Asia-Pacific region which has been facilitated by the performance of their reputable supply partner, Mint Wireless,”
“The interest from Mint and Uniden in the Microvision pico projection technology demonstrates the appeal of this new emerging product category which is targeted for both consumer and business applications,” Mr. Tokman said.
About Mint Wireless Limited
Mint Wireless Limited (www.mnw.com.au) is an ASX listed technology company focused on providing mobile payment solutions (www.mint-wireless.com) and the development and management of consumer technology products and services. Mint is a developer and leading distributor of innovative consumer technology products to many of Australia and New Zealand’s largest retailers and online e-tailers.
About Uniden
Established in 1989, Australia Pty Limited and Uniden New Zealand Limited are part of the Uniden Corporation of Japan. The company offers an extensive range of consumer electronic products including Digital Cordless Phones and the top selling SCR, WDECT and DSS technology Cordless Phones, Transceiver Radios and Scanning Receivers, Wireless Networking Products and GPS Products. Uniden continues to bring outstanding products to people’s homes throughout the world. With quality and innovation at the forefront of its activities, the company has developed to be a world leader in production efficiency and zero defects so that they can offer the best products possible.
This entry was posted on Thursday, October 22nd, 2009 at 1:57 am and is filed under Newsroom.
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