The Displayground Blog. The Good, and Bad.
September 23rd, 2009
by Matt Nichols
In July we started asking you to share your impressions on the Displayground blog. We wanted to know what we were doing right and wrong, and how we could continue to make the Displayground blog an interesting information source for our many visitors.
Capturing the data from survey responses, here are some interesting results to date.
- Visitors identify themselves as primarily investors (87%), the balance are students, partners, potential customers…and a few competitors (thank you competitors for visiting the best pico projector technology site on the planet!).
- Overall, visitors are satisfied (61.1%) or extremely satisfied (20%) with the blog. (12.2%) neutral, (2.2%) dissatisfied and (4.4%) extremely dissatisfied.
- The #1 request: we ‘want more’ information on what the company is doing.
- Graphical appeal was very high, with (57.3%) satisfied, (29.3%) extremely satisfied.
- 89% of visitors check out the Displayground at least once per week.
Comments and suggestions shared were varied. Here is a sampling (unedited) of your opinions on the Displayground:
- The blog is good mixture of key members of the team with relevant and interesting content
- Too much hype and not enough objectivity
- More updates on R&D and the status of upcoming products is always appreciated
- Needs more insight
- Given the understandable need for you to play the cards close to your chest, I think the Displayground has done a good job of sharing information and eliciting responses from potential end users and from current shareholders
- Actually, I’m between satisfied and extremely satisfied. I’d like to see an update on Corning and Osram building mass production facilities for their green lasers
- I like the information, but I would like to here more about deals with OEMs
- I enjoy the site, obviously there is only so much information that you can legally publicly disclose in this kind of forum
- Great source of “real” information and updates
- I would like to see videos showing different uses of the PicoP display engine
- More Posts-Please
- Love it; would like to see even more participation
- Would like more detailed and updated info
- I’d like to hear more information about what Microvision is doing, and less about the overall market, trade shows, etc. I used to check the blog every day, but I don’t anymore, because it seems to be mostly commentary about things other than what the company is doing to progress towards launch, embedded, etc
- Would like to see more of how your meetings and events went, in your own opinions
- There needs to be more valuable information instead of recapping press releases. Some of the non-press release blogs tend to be somewhat vague. I guess I’m looking for more hands-on-type of information that doesn’t necessarily give away any secrets
The point of any survey is to actually do something with the data and take appropriate actions based on trends and real feedback.
So, what did we hear you say, and what can we do to address some of your suggestions? Based on your input, our goals moving forward are to keep doing the things you like while staying within the boundaries of fair disclosure, plus:
- Provide you insight into what’s going on at Microvision
- Bring more video posts to the blog, providing you with a view of our products and developments, and for you to meet our very cool team members…who all want to be stars on YouTube!
- Respond as fast as possible to the questions you post
- Provide a better balance of blog posts that give you some insight on the trends in the pico projector display industry
- Post ‘interviews’ with some of our senior staff
- Continue listening to your feedback!
Thanks again to everyone who took the time to fill out our survey. Developing the Displayground to be a consistent and informative blog site has been an exciting adventure for the entire blog team. Keep on sending your comments and suggestions. We love hearing from you!
This entry was posted on Wednesday, September 23rd, 2009 at 11:54 AM and is filed under Blog Site.
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