Today in Japan Pioneer announced its Carrozzeria Cyber Navi AR heads-up display (HUD) product. The announcement and web posting for the product are in Japanese but with the translate function in Google you can get a good sense of the content which in part reads “Displays the size of the equivalent (37 inches) 90cm × 30cm in front of about 3m from the eye of the driver, the AR information in full color high-brightness, high contrast and RGB laser light source.” MicroVision is proud to supply Pioneer with our HD PicoP Gen2 display technology based on direct green lasers (PicoP Gen2) so that they can deliver this enhanced driving experience with an Image by PicoP.
The Pioneer site provides a lot of detail on the product as well as an in depth 10 minute video. Watching the video you really get a sense for how the driver will have an augmented reality with the HUD aided by the brightness of the Image by PicoP projected display. Even if you don’t read Japanese you can appreciate the content of the video. Watch the Pioneer AR HUD on You Tube now.
Pioneer Carrozzeria Cyber Navi AR HUD with Image by PicoP display
We congratulate Pioneer on bringing this first Augmented Reality HUD product to market which is also the first commercial application for MicroVision’s PicoP Gen2 display technology.
You may have seen the link we posted on Facebook on April 26th to a Fierce Mobile Content report that YouTube is the largest source of mobile data traffic across all international markets. Citing a new report from broadband equipment vendor Sandvine, the story discussed how real-time video and audio streaming now make up half of all mobile data traffic in North America, a 55 percent volume increase over the last six months. YouTube now represents 27 percent of all North American data traffic and Latin America had a similar percentage with 24 percent of mobile data traffic from You Tube. In Europe and Asia YouTube consumption as a percentage of overall data traffic was a bit less than the Americas coming in at 17 percent and 14 percent respectively.
We did our own very informal (and in no way scientific) poll on Facebook, and You Tube was the clear leader for video consumption. Over 70 percent of respondents indicated You Tube is what they are watching on their mobile device with iTunes movies/trailers, Netflix and personal videos making up the remaining 30 percent between them.
According to this report, media streaming could drive more than 60 percent of North American mobile data by late 2014 if it continues on the current growth rate. People are not just using mobile devices out of home for on the go information access. Usage on fixed networks is also growing with smartphones and tablets now driving 9 percent of total fixed traffic on North America’s household networks.
Whether someone is spending hours watching YouTube or consuming short video clips, the trend is clear: on the go, and even at home, people are using smartphones and tablets to watch videos. Consumers may welcome the opportunity to enhance that viewing experience with embedded projection capabilities. Watching the funniest new clip on You Tube by yourself is enjoyable. Projecting it out of your device so your friends can watch it with you and share in the laugh takes the experience to a whole new level. Tell us what you watch on your device on our Facebook poll.
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In today’s edition of Fierce Mobile Content Jason Ankeny discussed the trend with teens of moving from console based gaming to mobile gaming noting the importance of a social interaction provided by mobile. Later in the same newsletter illustrations of the point include Activision making its popular console game title “Skylanders” available as a freemium for mobile devices and GLU Mobile’s acquisition of Atari title “Deerhunter”. The same newsletter also sites a Juniper Research study predicting that by 2016 downloads of mobile apps by consumers will more than double from 2011 levels reaching 66B. The trends toward mobile for all types of information sharing and entertainment seem to be accelerating as consumers express a preference for mobile content consumption. We believe these trends highlight the potential for pico projection in the future mobile landscape.
