In a time of shrinking budgets, discretionary purchases are under extreme scrutiny. During these times, providing buyers with a clear value proposition for your product is even more important.

Pico projector specifications are important data points, but to become truly useful, the specifications need to translate into clear user benefits. Based on meetings with hundreds of projector buyers, 3LCD Technology, for one example, will their share insights [at the Projection Summit 2009] as to what specifications buyers are asking for, and what display metrology is required for shoppers to make informed decisions.

Just how well manufactures [of current lamp based projectors] are meeting the information needs of projector shoppers today? In terms of meeting this information need of projector shoppers… this industry has some work to do. Projector buyers are increasingly asking for more information about energy consumption, connectivity, ease of use and performance areas like noise, color, image brightness and real world contrast, and as manufacturers you need to offer this information in an easy-to-understand format.

Brands that provide customers with the information they want and need in the form of a clear value proposition will be better poised to grow share in this competitive environment.

Is Microvision ready for the challenge… we just have to wait and see!

Anant Goel

Now can we have someone else [other than Microvision insiders or pay for play media] tell us about their SHOW WX experience? To get that, I think, we just have to wait for the first “pay for play customer” of SHOW WX… sigh.

Anant Goel

Not that I am jealous, you understand …