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‘Twas the night before Macworld

Matthew Carmean

January 6th, 2009
by Matthew Carmean


Today was booth setup at Macworld. It is amazing how much chaos goes into setting up booths, and then bam, they all look amazing. This is the first year Microvision has exhibited our Accessory Pico Projectors at Macworld and I must admit I have a different excitement about this trade show then others I’ve been too. This show is right at the heart of the Apple universe and it is amazing to see so many companies in software, hardware, and services that make up the entire Apple ecosystem. It is astonishing to think that one company can have such a big impact on developers and consumers that create such a devoted following. I guess I could relate a little as Microvision also has many faithful followers and it’s exciting to have so many cheering us on. Tomorrow will be the first time we publicly show the latest jewel, The SHOW WX. This is honestly the best looking, smallest, projector we’ve done. I think this will catch the eye of many Apple fans. Check back later to see how day 1 went.

Update: Our booth number was incorrect in the press release issued this morning. We are at Booth #4227.


This entry was posted on Tuesday, January 6th, 2009 at 12:37 AM and is filed under Pico Projectors, SHOWWX, Tradeshows.
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8 Responses to “‘Twas the night before Macworld”

  1. George Says:

    It would be great to watch a video of the Applites seeing the SHOW in action for the first time. I would love to hear their comments and hopefully their ‘gasps’(good gasps of course!)

  2. charlie munson Says:

    Those are great colors on that column post that you are SHOW WXing the MVIS logo on.
    Good idea….and all in focus!

  3. Ellis Says:

    Matthew, during your recent travels, I’m sure you Matt and Russell have pulled a SHOW projector out from your pocket or briefcase in what would be considered, common public places. Airport, airplane, restaurant, hotel lobby etc.

    Most Senior editors are not taken by suprise and sort of know what to expect, especially if they’ve seen the SHOW in prior exhibits. What have some of the reactions been from common folk who have no idea this technology even exists?

    Can you give us a quick story of one of these experiences?

    Thanks Matthew.

  4. Joe Says:

    Even in a picture of a picture on a brown poll, that is the sharpest image I have ever seen from a MVIS product.

  5. Anant Says:

    I’m sure you will agree that Microvision’s PicoP technology is disruptive [of a mega proportion] and of a nature that could cause dramatic shift in “technology paradigm” and the “social paradigm” around the world.

    The PicoP Display Engine market for the Integrated Mobile Projector [in the developing countries] is over 1 billion worldwide with an adoption rate ten times bigger than the embedded Mobile phone market.

    If Microvision [and the OEM partners] mass produce an Integrated Mobile Projector [with built-in DVD player and speakers] at 60” image, HD resolution and consume no more than 20 watts off power… you have a billion households as your potential customers… with an adoption rate of over 10% or higher. This is a huge market with tremendous financial rewards for the slow and steady hand that can deliver on the promise of PicoP Display Engine.

  6. Ellis Says:

    Matthew,
    When will Microvision get some of the accessory projectors out into the public (non event)? In your area, what are the chances of Microvision holding impromptu exhibits at Redmond Town Center? Friday or Saturday evenings, close to the restaurants and or the theater. I know there is a Apple / Mac Store there and a Gamestop not far. Same for Bellevue Square. When will you get these on the campus of the University Of Washington and into dorm rooms, Fraternities and Sororities? Possibly setting up a exibit some weekend evening in Pioneer Square. It’s been many years since I’ve been to Pioneer Square, but how many bars and nightclubs in a 2 block radius. From there, it’s a hop-skip and a jump to both stadiums. Down Town Kirkland is another hot spot Friday and Saturday nights. I’ve met you on 3 occasions at 3 seperate Microvision events. You appear to be a “young” and “hip” adult and you are just the person to get a campaign like this started.
    I hope to see some video and interviews of some of the reactions you get from people on the LasVegas Strip

    Thanks for all of your hard work the past couple years

  7. PacoBell Says:

    You know what would be cool? If you took the laser scanning capabilities of the ROV scanner and used it as a laser rangefinder, you could use it (along with some clever algorithms) to compensate for surface aberrations in real-time! That way, you’d get a perfectly flat-looking image, no matter where you point your device. You could effectively get rid of that edge skewing in that photo.

  8. I hear there’s different to technologies available for night vision. I came across this looking for information on different generations of night vision thanks for posting