…we launched, we started initial shipments, we have the SHOWWX brand and now (tada!) an OEM private label brand accessory laser pico projector.  This has been a fun few weeks.

Microvision Secures Global Consumer Electronics OEM To Private-Label Laser Pico Projector

Redmond, WA.–(BUSINESS WIRE)—October 8, 2009—Microvision, Inc. (NASDAQ:MVIS), a global leader in innovative ultra-miniature projection display and image-capture products for mobility applications, announced today that it has secured an initial purchase order for a global consumer electronics OEM to private-label its PicoP display engine-based accessory laser pico projector.  This purchase order is tied to a marketing and distribution agreement Microvision announced recently with an Asian distribution partner who also has purchased Microvision’s branded product, the SHOWWX, for distribution within the Asia-Pacific region. (See Microvision press release, “Microvision Receives Purchase Order and Begins Shipping World’s First Laser Pico Projector, SHOWWX,” September 30, 2009.) The Asian distribution partner and global consumer electronics OEM are both planning their own marketing launch activities and will provide specific details regarding timing and locations for initial product availability in the near future. Microvision has begun shipping units to fulfill both customers.

We are extremely pleased to receive our first purchase order to private label the PicoP based accessory laser pico projector,” said Alexander Tokman, President and CEO of Microvision. “Having a global consumer electronics player, which is targeting a new mobile communication device strategy, attach their name to our product strongly validates the performance and quality of our first laser projector offering. On the heels of announcing our first shipments of the SHOWWX laser pico projector, and receiving the purchase order from an international distributor, this is another significant milestone in our go-to-market strategy.”