8/16/2004 9:36:00 AM
Company signs distribution agreement following successful
field tests with major retailer
BOTHELL, Wash.–(BUSINESS WIRE)–Aug. 16, 2004–
Microvision, Inc. (Nasdaq:MVIS) announced today that Trax Retail
Solutions will add Microvision’s Flic Bar Code scanner to its loss
prevention products as a data capture tool of choice. Trax placed an
initial order of 1,000 Flic scanners. Microvision, a leader in light
scanning technologies, manufactures the low cost, high performance
Flic Bar Code Scanner and delivers the product to customers globally.
Trax currently offers a full list of business process improvement
audits for loss prevention, store operations control, safety, and
sanitation audits. Now with the addition of the Microvision Flic(R)
Laser Bar Code Scanner, retailers will be able to enhance audit
compliance, through physical proximity or through an auditor, and
receive a full compliment of web-enabled reports, automated alerts,
all from a centralized management console.
Under the terms of the agreement Trax will market and support
Microvision’s Flic Laser Bar Code Scanner for supermarkets, C-Stores,
drug stores, and general merchandisers for loss prevention
applications.
The Flic Laser Bar Code Scanner replaces competitive laser bar
code scanners in a broad range of retail applications due to its
unique combination of performance, value, and ergonomics. The scanner
technology enables retailers to check on advertised item availability,
examine customer loyalty and customer satisfaction levels, review OSHA
compliance, and perform slip and fall aisle inspections. The
simplicity and low cost of ownership enables its use in applications
where cost or ease-of-use have been barriers to adoption of other bar
code scanner technologies.
According to Ron Southard, Trax Retail Solutions, Executive Vice
President, “Trax is very pleased to bring its industry-leading loss
prevention and store operations solutions, along with Microvision’s
scanning technology, to the retail industry. The Flic Laser Bar Code
Scanner is well suited for price-sensitive retail industries, where
real-time wireless bar code data input to a host computer is extremely
desirable.”
“This distribution agreement, and the initial order from Trax, is
another example of our successful push toward the automotive workflow
and supply chain solution providers that require scanning to collect
data as part of a whole solution,” stated Don Davis, Microvision,
Director of Image Capture Sales. “Our low-cost scanning technology
allows Microvision to deliver breakthrough pricing, opening up new
applications in the retail industry that previously could not justify
automatic data collection. The Trax and Microvision team brings
together two great organizations that are committed to delivering
value and innovative solutions to the retail industry. Our collective
customers will really benefit from our team’s ability to provide
extremely low cost products that have proven to enable dramatic
increases in productivity and accuracy.”
About Microvision
Headquartered in Bothell, Washington, Microvision, Inc. is the
world leader in the development of high-resolution displays and
imaging systems based on the company’s proprietary silicon
micro-mirror technology. The company’s technology has applications in
a broad range of military, medical, industrial, professional and
consumer products.
About Trax Retail Solutions
Trax Retail Solutions is the market leader in loss prevention,
store operations control and profit optimization solutions for the
retail industry and list the following other companies among its
clients: Albertsons, Winn-Dixie, Ahold USA, OSCO Drugs, SUPERVALU
Stores, Harris Teeter, CUB Foods, Farm Fresh Markets, Quick Chek
Stores, Wesco Convenience, and dozens of other fine food, drug and
convenience companies. The company’s flagship SmartStore(R) Suite of
loss prevention and store operations control solutions have helped
over 22,000 retailers worldwide improve profits by empowering store
managers with education and training, world-class technology and
industry best practices for store operation.
White papers on various loss prevention and store operations
control topics are available to retailers for a limited time. To
request yours, call 480.948.0001 or visit www.traxretail.com.
Forward-Looking Statements
Certain statements contained in this release, including plans for
product development, product applications, and future product benefits
are forward-looking statements that involve a number of risks and
uncertainties. Factors that could cause actual results to differ
materially from those projected in the company’s forward-looking
statements include the following: our ability to raise additional
capital when needed; market acceptance of our technologies and
products; our financial and technical resources relative to those of
our competitors; our ability to keep up with rapid technological
change; our dependence on the defense industry and a limited number of
government development contracts; government regulation of our
technologies; our ability to enforce our intellectual property rights
and protect our proprietary technologies; the ability to obtain
additional contract awards; the timing of commercial product launches
and delays in product development; the ability to achieve key
technical milestones in key products; dependence on third parties to
develop, manufacture, sell and market our products; potential product
liability claims and other risk factors identified from time to time
in the company’s SEC reports, including the Company’s Annual Report on
Form 10-K filed with the SEC.
CONTACT: Microvision, Inc.
Matt Nichols (media), 415-415-6657
Brian Heagler (investors), 425-415-6794
SOURCE: Microvision, Inc.