We’ve previously talked about the shift in consumer behavior when it comes to media consumption and how pico projection is playing a part in that trend, but what are content creators doing to stay afloat?
The world is consuming and interacting with media at a rate that’s much faster and different than ever seen before. Take a look around; regardless if you’re at the library, the airport, a restaurant or your home, the people surrounding you are most likely engaged on an electronic device – anything from a TV to a computer, tablet or mobile phone.
According to a recent study by Cisco, 80% of the whole Internet will be video in 5 years. That’s not surprising. Traditional television and its programming have been shaken up by the introduction of the Internet, and vice versa. Both mediums have had to adapt to meet the needs of their audiences. Despite blurred lines between the two platforms, consumers are maintaining a sharp picture.
The Changing Consumer Experience
With entertainment consumption going mobile, on-demand content is king. Not only do we want instant-access to our favorite programs or news sources – we expect it. As a majority of mobile video viewers are within the younger demographic, it’s likely this trend is here to stay and will continue to grow.
Major networks and cable channels have caught the binge-bug, and now frequently release full series at once – viewable within its counterpart, a smart device application.
On the other hand, major news outlets are learning the impact (and necessity) of video content. Quick, straight-to-the-point news stories and demos are mainstays on websites due to the ease of consumption and interest consumers have in video content for getting information. No more waiting for the nightly news or tuning into cable news broadcasts to get information – now you get it when you want it.
What do both of these trends have in comment? Their creators are mobile-minded.
Big Brands Working Together
We’ve already started to see major brands taking the leap into digital, including the likes of NBC, DreamWorks, Disney Co. and A&E Networks. By taking stakes in growing digital companies and networks, traditional media brands can stay alive and relevant by reaching audiences from all angles. And as the content goes digital and consumers continue to express a desire to watch anytime, anywhere with mobile devices and apps, technology has to evolve to support these new viewing habits.
It’s a Multi-Screen World
Mobile lifestyles welcome multi-screen experiences. Whether it is using the screen that suits your surroundings or using more than one screen at a time, consumers are not bound by either/or decisions when it comes to media consumption.
For instance, all eyes were on the NFL this weekend for Super Bowl 50 – or to be more accurate 111.9 million pairs of eyes. Not only was the big game broadcasted over the CBS network, but the network also reported that 3.96 million unique viewers streamed the game online from computers, mobile phones, tablets and connected TVs. That’s a tenfold increase from the first live stream of a Super Bowl in 2012. While most viewers still gather around a television for the game, the NFL has recognized that there are growing numbers who want, or need, to view the game from another platform.
The game itself is not the only prime viewing during the Super Bowl – the ads have become a story of their own and some viewers are just as interested in the commercials as the game (especially when your team isn’t in the game). And this year some of that coveted and pricey ad time was used to promote streaming services, demonstrating just how mainstream those platforms are becoming.
Social media platforms like Twitter foster an interactive, connected experience that goes beyond the game itself. Twitter reported over four billion views of Super Bowl related tweets both on and off the site. Many of those tweets include visual content like video clips, gifs and images. The ability to watch and participate in the conversation about the game across multiple channels and screens is an aspect of the convergence of TV and the Internet that enhances the experience. The new media is not taking away from the TV experience – it is making it richer and more immersive.
Whether giving viewers on a mobile device a big screen experience for the game or flashing social media content on the wall or ceiling alongside the broadcast version of the game on the TV so everyone at the party can see it, pico projectors can amplify the experience and play a role in this multi-channel, multiscreen world.
Information and entertainment are available through so many different mediums that in order to win over and keep viewers, it must be simple and on their terms. With this convergence, we’ll see more brands and networks making their media the most accessible and most appealing to their audience. And we expect consumers will be seeking out solutions and products that maximize the experience they are creating for themselves and that pico projectors can be part of that mix.